Reverse-Engineered Marketing & Copy Examples

reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.
Control

This lucrative direct mail package from North A...
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Direct Mail Package from North American Fishing Club
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Direct Mail Package from North American Fishing Club

Outdoor

Control

This highly-effective direct mail packag...
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Direct Mail Package from Cooking Club of America
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Direct Mail Package from Cooking Club of America

Food/Cooking

Control

This winning direct mail package was for ...
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Direct Mail Package from Handyman Club of America
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Direct Mail Package from Handyman Club of America

Do-It-Yourself

The ads below (from 5 different companies) all ...
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Ads Using The “Disruption” Hook
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Ads Using The “Disruption” Hook

Compilation

The two ads below are both selling different st...
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook

Beauty

Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
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Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The two ad variations below for Shopify have be...
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Ad Message Testing from Shopify
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Ad Message Testing from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

What happens when big companies screw up? It's ...
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Compilation of Various Apology Ads
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Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo
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Apology Ad Campaign from Wells Fargo

Financial

Towards the end of 2015, Chipotle had a major d...
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Apology Print Ad from Chipotle
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Apology Print Ad from Chipotle

Food/Cooking

This advertorial, written by Gary Halbert, is u...
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Million Dollar Smile Ad by Gary Halbert

Million Dollar Smile Ad by Gary Halbert

Dental

Control

Similar to the advice-column advertorials showc...
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“The Tooth Doctor” Advertorial Compilation
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“The Tooth Doctor” Advertorial Compilation

Dental

Control

Upon researching dental advertising, I certainl...
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“Dental News” Advertorial Compilation
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“Dental News” Advertorial Compilation

Dental

Control

Few businesses out there, especially local ones...
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“Calling All 3 Year Olds” Event Strategy for Dentists
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“Calling All 3 Year Olds” Event Strategy for Dentists

Dental

As a kid, I specifically remember my name being...
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“No Cavity Club” Marketing Strategy for Dentists
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“No Cavity Club” Marketing Strategy for Dentists

Dental

442swipes

Classic

Below are eleven newspaper advertisements for F...
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Fina “Pink Air” Campaign (1961-1963) by Howard Gossage

Fina “Pink Air” Campaign (1961-1963) by Howard Gossage

Industrial, Services

Control

This lucrative direct mail package from North A...
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Direct Mail Package from North American Fishing Club
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Direct Mail Package from North American Fishing Club

Outdoor

Control

This highly-effective direct mail packag...
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Direct Mail Package from Cooking Club of America
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Direct Mail Package from Cooking Club of America

Food/Cooking

Control

This winning direct mail package was for ...
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Direct Mail Package from Handyman Club of America
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Direct Mail Package from Handyman Club of America

Do-It-Yourself

Classic

A very successful 4-page sales letter for Board...
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“Read 300 Business Magazines In 30 Minutes” Sales Letter by Eugene Schwartz (for Boardroom)
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“Read 300 Business Magazines In 30 Minutes” Sales Letter by Eugene Schwartz (for Boardroom)

Education

The ads below (from 5 different companies) all ...
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Ads Using The “Disruption” Hook
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Ads Using The “Disruption” Hook

Compilation

The two ads below are both selling different st...
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Swipe Study

Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook

Beauty

Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
Swipe Study

Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The two ad variations below for Shopify have be...
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Ad Message Testing from Shopify
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Ad Message Testing from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

Classic

The two ads below come from a very successful c...
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage

Fashion, Alcohol

Classic

The two ads below come from a successful campai...
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Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
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Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage

Alcohol

Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
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Hathaway Shirt “Yale Story” Ad by David Ogilvy

Fashion

Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

Fashion

What happens when big companies screw up? It's ...
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Compilation of Various Apology Ads
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Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo
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Apology Ad Campaign from Wells Fargo

Financial

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